Oh, they can be wrong. Very wrong.
The latest Lenor advert starts with the sentence “1,000 voters can’t be wrong”. Given that over 500,000 people voted for the British National Party in the general election, I beg to differ.
June 7, 2010
Posted in: Marketing 
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Two bad marketing words joined in awful disharmony
Staedtler have been making excellent highlighters for years. There have been various incarnations, but the basic chunky model is the one that most people think of when the word is mentioned. So what possessed them to give this wonderful tool the godawful name of Textsurfer Classic?
March 12, 2010
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